At AWSAM, we’re changing the way brands and athletes connect.

Born from a shared passion for sport, storytelling, and growth, AWSAM was built by Ryan and Olly with one simple goal — to bridge the gap between business and performance.

We believe that sponsorship isn’t just about logos and exposure — it’s about partnerships that make sense. It’s about putting brands in front of real audiences, through athletes and events that people actually care about.

From boxing rings and MMA arenas to rowing clubs and motorsport paddocks, we create powerful, purpose-driven collaborations that drive brand awareness, inspire loyalty, and deliver measurable results.

We work hands-on with athletes to help them grow their personal brands — and with companies to position their products where they’ll make the biggest impact. Whether that’s through event sponsorships, social activations, or hospitality experiences, every campaign we build has one focus: to connect ambition with opportunity.

What started as two people with a vision has evolved into a growing network of athletes, creators, and brands all working together to redefine modern sponsorship.

This is AWSAM — where athletes rise, brands grow, and audiences connect.