ABOUT US
Sponsorship Was Broken On Both Sides
Athletes were spending hours cold-pitching brands instead of training. Brands were either paying agency fees for generic exposure, or gambling on a self-serve platform with no one managing the relationship. AWSAM sits in the middle properly — athletes join free and never touch the commercial side, brands get a managed deal instead of a listing, and we only get paid when a deal actually closes.
Four Things No One Else In The UK Does Together
Managed, Not DIY
We find the brands, pitch, negotiate, and close. Athletes never write a cold email.
Real Live Events
We run our own boxing shows — 800 to 1,200 fans — so brands get real activation, not a logo on a page.
Free To Join, Commission Only
Athletes pay nothing. We only make money when we make them money.
UK-First, Not US Software
Built for UK sport and UK brands — not a generic self-serve tool built for anyone, anywhere.
We Now Partner With Event Promoters Too
It's not just our own boxing shows anymore. We work directly with other event organisers — fight nights, regattas, and more — to help them turn unsold sponsorship space into real brand revenue. Same process, same brand network, extended to your event.
Partner your event with us →- We package your sponsorship inventory properly
- We pitch it into our existing brand network
- We negotiate and close — you focus on the event
- You keep running your event. We fill the gaps in your sponsorship book.
A Small Team, Built Around Deal-Making
Brand Partnerships
Sourcing, pitching, and negotiating every sponsorship deal on the roster.
Athlete Relations
Onboarding athletes and managing the roster day to day.
Event Operations
Running our live boxing shows from venue to ring walk.
Commercial Strategy
Packaging, pricing, and reporting on every partnership we close.