For brands & event sponsors

Sponsor UK athletes, creators and events with clear prices

Find vetted UK athletes, creators and events to sponsor. Browse priced packages, buy or make an offer, and agree the brief before you pay.

How it works

  1. Step 1

    Apply

    Tell us your company name and where people can find you online.

  2. Step 2

    We approve by hand

    Every brand and organiser is checked by a person before joining.

  3. Step 3

    Browse packages

    Filter by sport, location and date. Every package shows what you get and the price.

  4. Step 4

    Agree, then pay

    Buy now or make an offer. Both sides sign off the brief before any card payment.

Why brands use AWSAM

  • Every member is checked by a person before joining
  • Packages with set deliverables and prices
  • Search by sport, location and event date, with a map and calendar
  • A written brief both sides agree before payment
  • Card payments and dispute support handled by AWSAM
  • A branded deal pack PDF after every purchase

Questions brands ask

Who can I sponsor on AWSAM?

Approved UK athletes, content creators and event organisers who list sponsorship packages such as kit logos, social posts, appearances and event placements.

How do I know what I'm getting?

Each package lists its deliverables and price. Before payment, you and the seller agree a written delivery brief.

Can I negotiate the price?

Yes. You can buy at the listed price or send an offer, which the seller can accept.

What if something isn't delivered?

Payments go through AWSAM, and disputes can be raised after payment if the agreed brief isn't met.

Membership prices are shown on the homepage.

Apply as a brand